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  • mikeharper2

The Agency Iceberg!

Updated: Dec 21, 2021

As an agency how much do you get under the skin of the brief? It always strikes us when we work with agencies how much focus is put into the 'tip' of the Iceberg - but not what's underneath.

In our experience - it's actually the elements under the 'tip' that makes the biggest difference. It's here where you can really demonstrate that you understand the challenges that the client is facing and talk their language!

Nothing get's a clients attention quite like when you can reference nuanced language, or strategy in a chemistry session.

So next time your developing a pitch to a chemistry session, have a think how different your offering is to the competition, and whether it would benefit from a view on the below

  • Retailer Landscape

  • Business strategy

  • P&L understanding

  • Category dynamics

  • Client data

By focusing on these elements we think you have better conversations, ultimately help solve the fundamental business challenges, and win more business.

Get in touch to find out what we can do for you!


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