OUR PREVIOUS WORK
A Selection of Brands we've transformed
Pilgrims Choice is a great brand with masses of potential, but was in need of a general overhaul.
We set about creating a challenger positioning for the brand that celebrated the brands core strength of flavour - 'live a life full of flavour' was the positioning that was borne out a strategic review of the brands positioning. As well as the following elements of the Marketing mix
New Packaging design and visual identity
New comms approach including TV / Digital and social media
Disruptive in-store / POS / and shopper activity
GLOBAL COMMS CAMPAIGN
Kerrygold is a worldwide mega brand - valued at £2bn, and is the biggest butter brand in Germany and largest imported brand in the US
Marketing had previously been at a local market level. The objective was to deliver a Global brand campaign that would not only bring synergy to the creative approach, but also drive emotional engagement with the brand. The following were delivered as part of the campaign
· New emotionally engaging TV / Press / Digital / social assets
· Brand creative guidelines (clarity of creative approach
Whilst you might not be looking at a global approach, if you are looking at how to refine
BRAND IDENTITY & POS
Our first client, and one we still fondly recall.
The brief was simple - the small family business had performed really well over its 20 year history, but had never had a strong 'brand feel', and hadn't embraced digital marketing. So we set about delivering the following
· New design identity to bring more premium and modern cues
· An approach to digital / social media that could be employed by a small number of staff.
· New POS creative and banners and item tags