It's seemingly increasingly common for brand's that have been born in the digital age to approach us with similar queries "how do I further expand my reach? We feel we have maximised our digital reach - but we don't understand how to incorporate more mainstream marketing activities into our strategy"
Having worked across challenger as well as mainstream brands, I’ve found that challenger brand marketers whose bread and butter is digital advertising can struggle with the ground rules for mainstream TV ad campaigns and often end up under-investing, under-utilising, and under-valuing the power of TV and more mainstream
I pulled together a few thoughts for Mediatel on the subject for one of my clients
If you are a digitally native brand looking to augment your existing Marketing approach, and understand the role mainstream can have in your overall funnel get in touch!